Running Facebook ads with hundreds or even thousands of ad-set is not easy job to manage especially for cost per result. For some people with no patience they will mostly pause their adset while the condition is new or in learning phase which the cost per result will often fluctuate. At the end, there will be no adset running because you think all adset no perform at all. Is that happening to you?
The answer for your problem is using budget optimization. With the feature you will be able to manage your adset hands off and the result is quite surprising for us.
Blue is Facebook and orange for Google.
if you see chart above you will see with the same amount of Facebook budget we are able to gain more new user compare to Google because we see cost per result drop around 60% which impact to acquisition number.
To setup Facebook budget optimization is very simple, anytime you create campaign you will need to checklist budget optimization and with using this option then you don’t need to setup individual adset budget any longer since they are going to allocate budget toward the objective you setup in campaign level. Simply explanation is Facebook will pour money to ad which give result.
To get the maximum output for your Facebook ads we highly recommend to separate between retargeting and acquisition because the Conversion rate will different between new and existing. If you combine most likely the engine will optimize to your retargeting because they will find the adset for retargeting convert better compare to your acquisition adset.
Based on our experiment the result can reduce CAC (customer acquisition cost) by 60%, it’s awesome don’t you think? Please let us know your experiment in comment below how does the function work for you.
