Hiring digital agency it’s not as easy as it sounds because especially with zero knowledge of online marketing you dont want the agency do the work without impact to your business while we are going to invest a lot of money so we need to make sure that our investment will have a good return. With so many options out there we need to pick the best agency with good experience handling client and delivering the result. In order to do that we need to have a plan before our selected agency start their work. in this article we will share the basic step to make best output for your investment in digital marketing agency.
open dashboard
If you are planning to hire agency for Facebook ads or google AdWords some agency will only give you report in excel format. Please ask them to share the access as well even though you dont know how to read or how to operate the dashboard you still need the access to the dashboard because someday once you decide to have internal employee you already have a data in your pocket and it’s going to make your employee easier to know the current situation so they will find easier process to start your own campaign. Again, please ask them to make you an admin for the dashboard so you own all of the data and with doing this you are able to double-check the number that your agency reported to you and then the actual that you find on your dashboard.
Tracking in place
Every company who hire digital Agency demand good result for their investment and we find several case they just just start their campaign without having a proper tracking in place. Without the tracking they are not able to optimize their campaign because they dont know which campaign doing good or bad.
For simply website the best tracking that you need to configure is Google Analytics with having Google analytic in place you can measure the quality of traffic, keywords that convert you also able to analyze the user behavior to know where your customer drop hence you can optimize based on your historical data for optimization.
For app marketing you need to have attribution analytic installed on your application because with having that attribution Analytics you will have big picture of when our app installed and how user behave once they’re install your campaign for example 2 days after install they are going to register one day after that they make purchase and so on. And the most important thing you can easier to calculate your return of investment for your app marketing.
Project management tool
Better for you to create project management tool and your agency put their task on it to make easier for you to understand what they are doing. There are lot of option such as asana, trello and dont worry with free package is already cover your needs.
Live dashboard
For you to easier monitoring your agency performance it’s highly recommended they create live dashboard. Right now you can have it free by using Google data Studio and you don’t need to create by yourself you can ask your agency to create for you. For example if you want to hire digital agency to optimze your search engine optimization you can ask them to create dashboard for position tracking, CTR and traffic and if you decide to hire for Google AdWords management, you can have dashboard for CTR, CPC, conversion rate and cost per order for example. And the good thing about that is you can combine SEO report and Google AdWords, Social Media report in one dashboard.
Weekly meeting
After you have above checklist you will find it easier to manage agency because you have data in hand and proper management tools to know how they are helping your business. And sure its time for them to have report for you to get detail progress in weekly meeting.
