For some of you maybe you have heard that Google has a product for app retargeting called UAC engagement. The way of UAC engagement works is the Google algorithm will remind our users to open our apps and their alghorithm will optimize towards the user that most likely do the event that we are targeted for example register, finish payment and so on
Based on google information they informed us 87% of user do not open our client’s app due to possibility of our user installed so many app then they forgot to open our app and UAC engagement will help to remind them to use our app.
To run UAC engagement we need to spend at least $1,000 per day. It’s quite expensive comparing to other retargeting platform such as Facebook or other retargeting app and to run UAC engagement we need to get whitelisted to eligible to run this kind of campaign. So if you have small budget we highly recommend you run with the other retargeting platfrom such as Facebook, Criteo. Beside price is not as expensive as you running UAC engagement, most likely other adnetwork connect with Google inventory which mean your ad will shown on Google display and for Facebook they have display inventory called Audience Network which also works the same way like Google Display Network where your ad will shown as display in Facebook publisher across the web.
Still interested to run UAC engagement let us know we can help to assist you.
By the way we just get email from our Google Account manager about optimizing UAC engagement, in order to get best result for the campaign it would be better if we create another account to make google alghoritm easier to optimize result in account level for UAC engagement.
